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Fortunately, I didn't give up on Lisa Scottoline...
Not Scottoline's best workIn her later books, like Legal Tender and Mistaken Identity, I give Scottoline an A for plotting and an A+ for pacing. They're written in third person and her quirky characters are all interesting if not totally believable. But the books move so fast, you go with the flow anyway.
Better than the first

Regeneration of OLD Information
Flap Copy is Better Than the BookBut just as many movie trailers are more entertaining than their corresponding movies, the flap copy of "Successful" is better than the book.
"Successful" starts with a 35-page exposition on the history, scope and nature of corporate philanthropy. But Sheldon's case for why a nonprofit would want to go after corporate funding seems halfhearted. He sums it up by saying, "If the past is any predictor of the future it should be safe to say that corporate philanthropy will continue to be a significant source of support for America's nonprofit community for many years to come." It's a circular argument and a limp sentence.
Beginning with chapters six through ten comes the strategy promised by the subtitle. Sheldon outlines his 5-part process for seeking corporate funding: 1). Researching Corporate Giving Programs. 2). Cultivation. 3). Solicitation. 4). Evaluation. 5). Recognition and Stewardship. It's a quibble, but this self-evident approach struck me as being more of a program than a strategy, per se.
Nonetheless it's in these chapters that Sheldon really gets his feet under him. It's evident from these chapters that Sheldon is a careful and punctilious fund raiser. He certainly has the bona fides. Sheldon's been raising money for colleges and universities since 1977, most recently at Arizona State University. And yet even here some of the tactics in these chapters seemed off-putting if not hazardous to corporate fund raising efforts.
During the cultivation process, for instance, he recommends taking a "shopping list of funding priorities" to corporate funders. If they don't respond to one option he suggests moving down the list. While it's certainly smart to come prepared to pitch more than one idea, my experience is that kind of fishing expedition suggests that you haven't done your homework, and seldom pays off. He also advocates hand delivery of corporate proposals, and underscoring the words "Hand Delivery" on both the envelope and cover letter. My experience is that when nonprofits take extravagant measures it shouts to potential funders that you really don't need the money.
Well into the book Sheldon outlines an example of how to apply his five-part process to an employee matching gifts campaign. The money sought in the example is [$$$]. As outlined, Sheldon suggests the following steps; develop a campaign including the five-step process; discover companies in your area that match employee gifts, probably using a proprietary database, software or reference book; identify your constituency, including, hopefully, retirees; cultivate the constituency by mailing a brochure that you devise or a commercially available version; double check gift club eligibility; send one or more matching gift donor response forms and or reminders, perhaps including hand written Post-It Notes; meet to evaluate the program; thank matching donors; review the strategy; call eligible matching donors, offer gift incentives, and/or recruit matching gift captains at companies as needed; ensure that you've exploited companies that match gifts based on employee volunteerism. Whew!
It is here in the thirteenth of 14 chapters, the one in which the author dives into the nitty gritty of corporate fund raising, where the reader asks the Peggy Lee question, "Is That All There Is?" Is all that effort worth [$$$]? Sheldon, in devising the example, implies that it is. The reader, however, is left to wonder.
"Successful" has some errors of fact. WorldCom didn't buy Sprint. Neither Intel nor AT&T are really new companies or new to corporate philanthropy, as the book implies.
He also gives cause marketing sort shrift, devoting just 2-pages to the ever-burgeoning practice. IEG, the big sponsorship outfit in Chicago, projects that cause marketing will total [$$$] million in 2002, almost 10 percent of all corporate giving. Best of all, cause marketing money is frequently unrestricted and generally comes from marketing budgets, not corporate foundation budgets. That fact allows savvy nonprofits to double-dip from a company drawing on marketing dollars and corporate philanthropy dollars both. In giving cause marketing the high fly-by, Sheldon does his readers a disservice.
"Successful" isn't worth adding to your personal library. But if you're looking for the very most basic primer on corporate fund raising, check it out at your local public library.
Good Practial Advice for Those Seeking Corporate Funds

P.U.! Stay away!Basically, the book is a whole list of failures. Put every category out there- narrative, characterization, dialogue, language- and all are found to be lacking. This was my first and last venture into the world of Lawrence Sanders, and if you're smart you'll never pick up his fiction to begin with. Zero stars.
NOT AN ORIGINAL STORY
One of Sanders' Best

Mad as a hatter
Mad as a hatter
Let's hear it for diatribe in this caseNot exactly art in any sense, this is nevertheless one case where diatribe serves as a welcome comic relief against what is a grotesque side of civilization. There is nothing so sacred about capital killing that we can't poke a little fun at its excesses and abuses too. And for the yo yo reviewer below, let us know when you actually read the book and get near a review.


Global finance market
comprehensive and easy to understand

IT Value Quest: 2 thumbs down. 1 star is a gift.
Good topic, falls short on advanced measures

Mostly FluffHer argument goes like this; There's more overseas production, there are huge multi-nationals, and there's an international capital market, and then there are international issues that goes beyond the national boundaries. Therefore, the sovereign nation is losing power.
While these are all true, the most important question is; to what extent? She never adresses this, and so, the whole book amounts to not much than some trendy talk of "Oh the world is global now and everything's different". So, forget this book. There's nothing in this book that is not throughly and plainly explained by, say, Paul Krugman's "Pop Internationalism" or even his "Age of Diminished Expectations". These books provide much better value and information for our money.
The Basics for the Beginner -- Still Great WorkThis may not be her finest work, and it is not her most recent, but it is a great primer for those who want to understand the basics of the new "global" order(s) of things without resorting to "XYZ for Idiots/for Dummies" books. From here, you can go on to agree or disagree with her conclusions and predictions with a decent grasp of what is going on... so, in that sense, this is a fine book.


Biased and trivial
More a hagiography than an insightful accountAlthough most readers of these reviews have not found The problem with this book is that there is no clear need for it to be written. Like my fellow reviewer I agree that this account meanders along following no obvious line of argument. The best I can say in its defense is that it gives the reader some insight into the dedication of capital defense lawyers who worked in the former federally funded Death Penalty Resource Centers but did not throw in the towel when the funding dried up. Stephen Bright is perhaps the best known of these lawyers but others stayed the course too like Nick Trenticosta in Louisiana, Jim Marcus in Texas, and Bryan Stevenson in Alabama. There is no doubt but that McFeely was dazzled by Steve Bright - but then who would not be? I have sent three students to Steve Bright's office but have never met the man other than on the phone. McFeely's book gave me a fuller picture of him and his colleagues and for that I am grateful. I would certainly recommend this book to any law student considering an internship at the Southern Center for Human Rights. When I put down this book my first thought was that my review would have to say something about McFeely's highly judgmental comments on the "cast". I can see why The press reviewers have treated McFeely kindly on this one. I wouldn't go so far as describe the book as "trivial" but anecdotal is about the mark. The reader looking for a deeper insight into capital penalty litigation should look elsewhere, e.g. Pete Earley's Circumstantial Evidence or John Tucker's May God Have Mercy.
Excelllent primer on death "penalty" in USAThe whole issue of the humanity of the death-row inmate is dealt with 100 times more effectively in George Orwell's essay "A Hanging", but that is another story altogether.
The book gives the reader a lot of useful history and information about the death "penalty" in Georgia, both then and now, and shows how the modern death penalty has, in a sense, taken over where lynching left off.
There are well researched notes and references for each chapter for those who want to go deeper. The USA stands proudly alongside jurisdictions like Yemen and Saudi Arabia in retaining the death penalty and this book provides a good discussion of why. The author includes a great deal of information in support of his opinion that the primary purpose of the continuation of the death "penalty" is to feed the desire for revenge. One may disagree with this thesis, but it is there. He also presents ample data suggesting that the death penalty lacks value as a deterrent. If you are looking for a book that provides support and justification for retention of the death "penalty", this is not it.


The ending ruins it
Not Margaret Truman's best
Long on story, short on mystery . . .

Misleading By-LineInstead of buying the CD-ROM, simply go to the various government sites such as SBA.gov and CFDA.gov.
You can get this on line for free
big time-wasterIf they had broken up the files and named them logically (instead of titles like A1, B1, etc.), and provided some kind of indexing application or document that would point you to specifically what you wanted, then, yes, it might be handy to have. Otherwise, go online, and find answers 100 times more quickly. This is a ridiculously poorly done CD-ROM in this day and age. Big waste of $, in my opinion. If you have a slower/older computer without much memory, you'd REALLY want to avoid this thing like the plague.
Since I had bought five other Scottoline paperbacks recently, I decided to keep reading. And I'm glad I did! I have really enjoyed reading her other books so far. They are 'unputdownable-type' of books, and I'll continue to buy her books. The stories flow smoothly in Legal Tender, Moment Of Truth, Mistaken Identity, and Running From The Law, without the needless chatter found in Final Appeal. I'll be starting The Vendatta Defense today and expect that I'll not want to put it down until I finish it later today.
I still need to buy Everywhere That Mary Went, Rough Justice, and Courting Trouble. I've read all of John Grisham's books and have to say that Lisa Scottoline is now one of my favorite top-five authors, along with John Grisham.